Fuel up with carbs, electrolytes, and seriously fun flavor!
OUR STORY
She couldn't find the right fuel, so she made it! See how a dietitian, a marathon, and a dog with a nickname started it all!
Quick-Digesting
Noogs are made with a blend of glucose and fructose, designed for rapid absorption and quick energy that keeps you moving.
Essential
With 150mg of sodium and 50mg of potassium per serving, Noogs help replenish electrolytes that are lost through sweat, helping you to reach your goals.
We ♥ Our Community
VERIFIED CUSTOMER
Noogs is the only fuel I have for my runs when needed! After trying different fuel that would work with my stomach with no gallbladder it was tough. From the texture of gels, to having gels and having stomach issues I couldn’t find anything. I tried Noogs at the Disney SpringTime Surprise weekend, bought a pack and tested them, they became my favorite thing to rave about!
Summer Jowers | Founder, Girls Who Run DFW
VERIFIED CUSTOMER
Noogs have become a staple in my training since I first tried them. They taste great, are easy to eat - no sticky or drippy mess and cause no issues with my stomach. Noogs are easy to carry and give me the boost I need to complete my workouts.
Donna Q. | Adventure Enthusiast
VERIFIED CUSTOMER
Fuel is everything when it comes to triathlon and marathon training, and that’s why I love using Noogs! 💪 They’re so delicious and give me the steady energy and electrolytes I need to power through long workouts. Whether I’m heading out for a long ride or tackling a brick session, Noogs keeps me fueled, satisfied, and ready to go the distance. 🌟
Amanda Kenny | Ironman, Triathlete, Marathoner
VERIFIED CUSTOMER
As endurance fuel, it truly checks off all the boxes: quick digesting carbs that are easy on my stomach, has electrolytes that also help keep me moving, and are delicious and easy to chew! As a brand, I love that Noogs celebrates athletes of all levels, and truly embodies that running is as much about the vibes and community as it is about the performance!
Philip dela Merced | Runner, Physician, Super Dad
VERIFIED CUSTOMER
I'm so grateful that Noogs exist. I was underfueling my long runs because I couldn't stomach what I was using, and now I look forward to fueling instead of absolutely dreading it. I feel so good during my training and shout my Noogs appreciation from any rooftop that will have me! My clients and I are obsessed with you. THANK YOU!
Megan Mahoney, MS, RD, LDN | Runner & Dietitian
VERIFIED CUSTOMER
Noogs are the perfect choice for me, whether it's a short run that needs some quick energy on the go or one of my long runs white training for a marathon. Noogs' nutrition is as important of a choice as the shoes I wear. It delivers the perfect amount of sodium, carbs and sugar that is critical nutrition for me while running. While there are many nutritional choices out there for runners, I am glad I found Noogs!
Bill Mahon | Runner, Content Creator, Super Dad
Coming To A Race Near You!
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November 21, 2025 — November 23, 2025
21 Nov -
December 12, 2025 — December 14, 2025
12 Dec
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