In 2021, while out for a run, co-founder Paige had an idea to create a sports nutrition product she could actually look forward to eating. As a marathoner, she experimented with all kinds of gels and chews while training, struggling to find something she could enjoy on the run. Sour gummy candies were a fun alternative, but they lacked electrolytes, were difficult to chew, and often got stuck in her teeth.
If only there were energy chews that tasted like sour gummy candy…and that’s when it hit her. If she couldn’t find them, she could make them! As a dietitian in the sports performance field, she had the skills to bring this idea to life.
Partnering with her husband Ben and a food science team, they began developing energy chews inspired by sour gummy candy but designed for performance. Today, Ben and Paige run Noogs together, building a brand around delicious fuel and the belief that fueling can be fun!
Building Community, Fueling Fun.
Paige and Ben never take for granted how special their work is. As a former military family, they experienced firsthand how athletics can build community and foster resilience. Through Noogs, they are proud to help athletes of all levels and backgrounds find community, purpose, confidence, and fun through sports.
Join the Noogsletter family today!
