Veteran Roots
Noogs was founded by Ben and Paige, a husband-and-wife team with deep ties to the military community. Ben is a veteran of the Air Force and Space Force, while both grew up in military families; Ben’s parents served in the Army and Paige’s father in the Navy. This upbringing instilled values of integrity, service, and camaraderie that shaped their commitment to community from the start.
Finding Community
During Ben’s time in the service, Paige, a new military spouse stationed in an unfamiliar city, turned to running as a way to build community. As she trained for races and joined running clubs, she found connection, confidence, and a sense of belonging. That spark grew into a passion for endurance sports and eventually led to the idea for Noogs...
Fueling Fun
Community became a core part of Ben and Paige’s experience during their time in the service, where they saw how athletics could be a powerful way to build connection. Through Noogs, they are proud to support athletes of all levels in finding community, purpose, and fun through sports.
